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What Is User Engagement? Top 10 Metrics to Track and Improve

Engaging your website visitors matters if you want to build loyalty and drive conversions. 

Achieving consistently high user engagement requires an audience-first approach based on data that reveals what your audience likes, what they don’t, and how to match your message with consumer preferences.

What is user engagement, exactly? More importantly, which user engagement metrics should you focus on to understand how people interact with your brand? In this article, we’ll explore the answers to these questions and more. 

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How to Add Alt Text to WordPress Images: Guide and Benefits

Have you ever thought about how Google interprets the pictures on your website? Or how a screen reader describes images to those with vision impairments? And what happens if a graphic fails to load on your site?

If you set helpful alt text, then search engines and visitors will see or hear a description of the image. If not, then they won’t be able to understand what’s happening in the picture.

But what is alt text? In this guide, we’ll answer this question, show you how to add alt text on WordPress, and provide actionable best practices to ensure that your images are optimized for visitors and search engines.

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Social Media Marketing for Schools: Top Platforms & Best Practices

Social media is a crucial tool for schools, and it goes far beyond sharing schedule updates and reminders about special events. Schools can use it to connect with parents, engage students, and share achievements to improve cohesion and improve the overall performance of the entire community.  A well-planned approach can make a big difference.

By choosing the right platforms and following best practices, schools can create meaningful connections and build a stronger organization inside and out. This guide will walk you through the top platforms, their benefits, and strategies to make the most of them.

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How to Add a Favicon to Your WordPress Site (3 Easy Methods)

Your website’s favicon is a small, but impactful, detail that can enhance branding and professionalism. Favicons appear in browser tabs, bookmarks, and other critical locations, helping people identify your site quickly.

This guide provides three methods to add or change a favicon in WordPress. 

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What is PHAR Deserialization? The Exploit Every PHP Developer Should Know

One of the core competencies required of top PHP developers is the ability to keep up with new vulnerabilities, recognize them, and avoid coding practices that make it easier for hackers to get in. 

PHAR files, often used in PHP, can become the subject of PHAR deserialization — an exploit that can significantly harm applications and data. PHP developers need to take the time to understand this potential issue so they can guard against it. This post will explain PHAR Files and the threat PHAR deserialization presents. Let’s go. 

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Top 8 Vulnerability Scanners to Harden Your WordPress Security

Hardening WordPress security can keep your site safe from malicious attacks. A large part of this hardening process involves using a vulnerability scanner to detect security issues. This tool reviews your site for weaknesses that could leave it open to attack — things like outdated plugins or weak password policies.

Though many WordPress vulnerability scanners exist, this guide showcases some of the best. With this information, you’ll be better prepared to harden your WordPress security. 

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The Difference Between Categories and Tags in WordPress

To have a well-structured WordPress site, you need to get really good at organizing content. Categories and tags are the two primary taxonomies WordPress offers for classifying content. While they share similarities, their differences and specific uses make each uniquely valuable. 

This guide explores these distinctions in detail, including their structure, purpose, and best practices.

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How to Measure Content Performance & Which Metrics to Track

You pour hours into your content — but is it getting results?

Uncertainty makes it tough to refine your strategy or prove your content program is worth the effort. Without knowing how to measure performance, you’re basically flying in the dark.

Fortunately, modern analytics tools make it simple to track and understand your content’s impact. This guide will show you exactly which metrics matter, how to track content performance, and how to use Jetpack to create better content.

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Blog Analytics: Top KPIs and Tools to Measure Reader Engagement

Your content means a lot to you. You’ve spent time and energy on writing the perfect post, plus put your heart and soul into it. But how do you know if it’s resonating with readers? 

That’s where blog analytics come in. This data helps you monitor your blog’s performance and learn more about your audience. With these insights at hand, you can replace guesswork with growth strategies that actually work. 

This page will show you which key performance indicators (KPIs) to focus on, and the tools you need to track them. It will also walk you through some best practices for boosting reader engagement on your blog. So, let’s dive right in!

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How to Scan Your WordPress Site for Vulnerabilities

If you have a WordPress website, you’re probably familiar with themes and plugins. They’re incredibly valuable tools for designing your site and adding functionality but, as with any software, they can introduce vulnerabilities that compromise your site security.

Thankfully, there are some excellent tools that automatically scan your site for vulnerabilities so that you can prevent problems and continue to use the themes and plugins you love.  

In this guide, we’ll take a closer look at WordPress vulnerabilities and how they can affect your site. We’ll then show you how to scan your site for vulnerabilities and fix potential threats. 

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