Internal site search isn’t just a convenience for visitors; it’s a tool that can reveal powerful insights about what users want and how they interact with your website. By understanding how people search on your site, you can make smarter decisions to improve their experience and, ultimately, increase your conversions.

When users search, they’re showing you their intent — what they hope to find and what they’re most interested in. Analyzing these search behaviors allows you to spot trends, find gaps in your content, and understand how to better serve your audience. 

On this page, we’ll explore the essential metrics to track and optimize for a more effective site search experience.

Things aren’t like they were even 50 years ago. Business is more competitive than ever and marketing decisions can no longer rely on intuition alone. To grow effectively, companies must adopt strategies that are backed by reliable data. Data-driven marketing provides marketers with insights that help them make smarter decisions and stay ahead of the competition.

By analyzing customer behavior, preferences, and trends, businesses can better understand their audience and improve their marketing efforts. The result is more precise targeting, better resource allocation, and a higher return on investment. So, what exactly is data-driven marketing, and why does it matter so much for business growth?

Although GDPR has been in place for a few years now, you might still be struggling to understand what it is and how it works. Unfortunately, it’s not something that you can simply skim over. An oversight in how your website handles user data can land you in legal hot water. 

If you monitor your site’s traffic and user behavior, you’ll be pleased to learn that there are several GDPR-compliant analytics tools that you can use. Of course, you’ll still want to read up on data privacy laws, so you can choose a solution that helps you cover all the bases.

In this guide, we’ll take a closer look at GDPR and how it affects data collection and processing. We’ll also cover the requirements for analytics tools, and look at some solutions for both WordPress and non-WordPress websites. Finally, we’ll show you how to implement one of these tools on your site, and answer some frequently asked questions. So, let’s dive right in!

Establishing a website is one of the first things every new business does. It’s become as essential as a name. However, it’s not enough to just build it and be done. Successful companies need to understand what’s happening on their sites in real time. Who’s visiting? What are they browsing? Which pages are engaging, and which ones lead people to make a purchase?

Having access to simple web analytics makes all the difference. Thankfully, many tools are available to help businesses of all sizes get a better handle on what’s happening on their websites. 

Let’s explore some key benefits of simple web analytics, along with top platforms that deliver analytics features.