As your website grows, internal searches become more important. People want to find what they’re looking for quickly and without any hassle. Provide a good experience like this, and they’ll stick around longer and be more likely to take the actions you want — sign up for your newsletter, fill out the lead gen form, or even buy a product. If you have thousands of visitors, a 2% bump in conversion rate is a big deal. 

The good news is that, if you’re using WordPress, it includes a built-in search function. The better news is that you can customize it to extract every possible bit of value from this super important part of your site.

You’ll want to make sure your search is easy to use and navigate. You should include filtering options, infinite scrolling, and highlighted search terms. On top of that, your search page should be optimized for mobile devices.

In this article, we’ll talk about why it makes sense to create a WordPress custom search results page. Then we’ll show you four ways to do it. After that, we’ll discuss some best practices and explain how using Jetpack Search further enhances the user experience. 

If you offer multi-tiered services, like software subscriptions or memberships, you may want to display a head-to-head comparison of your different plans. This way, your site visitors can easily see what to expect from each service. Or you might be looking for a way to showcase information like class schedules or user directories in a more visually-appealing format.

With a WordPress table plugin, you can present data in a neat and compact way. Some tools enable you to customize the table so that it aligns with the rest of your site. You may even be able to import your data from a spreadsheet, which would save you a lot of time!

On this page, we’ll cover the features to look for in a WordPress table plugin. We’ll then compare the best tools on the market, discuss what makes a good table plugin, and answer some frequently asked questions. Let’s get started!